Tag: SUPERLATIVE WORLD

MyCoach’s Notes: A Superlative World

A Superlative World by Colle Davis In a news-driven atmosphere, the lead goes to the headline/story that creates the greatest emotional response. The old press dictum: if it bleeds, it leads, is alive and screaming at the world. Emotions are ranked by how much response they generate. Negative emotions are far more powerful than positive …

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